Episode 2September 18, 2026
Green Claims: the audit starting September 27
Still printing 'eco-friendly' on your packaging without proof? Starting September 27, an environmental claim without traced evidence becomes prohibited. This video gives the four-step method — inventory, qualify, prove, trace — to go from missing proof to traced proof.
On the program: the Tuesday-morning scene, the logic of a withdrawn text, the European Commission figures (53% doubtful claims, 40% with no evidence), the penalties (€100,000 administrative fine, up to 10% of revenue under criminal law), then the four-step grid to launch on Monday.
Chapters:
00:00 You're at your desk on a Tuesday morning when your head of m
00:43 Inventory, qualify, prove, trace: four concrete verbs you ca
01:27 Hold on to this logic: a withdrawn text doesn't mean a dropp
02:09 Hold on to your seat: fifty-three percent of them turned out
02:51 One hundred thousand euros for a legal entity, for a single
03:24 Except your consumer-facing customers will have to prove wha
03:57 Step two, qualify: for each claim, decide between vague and
04:37 Keep the compass: an environmental claim without traced evid
Sources: European Commission, 2020 study of 150 environmental claims (53% vague, misleading or unfounded; 40% backed by no evidence); French Environmental Code, art. L229-69 (€100,000 administrative fine for a legal entity, non-compliant carbon-neutrality claim); French Consumer Code, art. L132-2 (misleading commercial practice: criminal fine up to 10% of revenue, raised to 80% of advertising spend for environmental claims).
TARANIS AI — diagnosis, method, experience: https://taranis-ai.com
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